July 9, 2013 | Positive reviews from sites such as Yelp, Foursquare and especially Google Places (aka Google Plus Local) not only further boost your search engine rankings, they also provide customers with the confidence they need to get out their credit cards. So what happens when the money you so wisely invested in SEO has your client scared off by a negative review appearing in the search results? No company will have 100% positive reviews 100% of the time. Staying on top of your company reviews should be a key component of your marketing strategy. |
What's New | Anita Campbell - July 09, 2013 Images are so much more important today online. With the Web becoming more visual, entrepreneurs and small business staff are being challenged to hone their design skills.And that’s where a… |  | | | The Young Entrepreneur Council - July 09, 2013 For would-be (or current) entrepreneurs, becoming a franchisee, especially for a successful outfit, seems like a shorter path to profitability. That said, the devil’s in the details — and… | Anita Campbell - July 09, 2013 Professional documents can be time consuming to prepare, not to mention expensive if you have to hire a lawyer to draft them. If you’ve incorporated your small business or… | | Rieva Lesonsky - July 08, 2013 [Click for full size infographic ] What do women really want?Sigmund Freud couldn't figure it out, but LinkedIn tried to in its recent survey, "What Women Want @Work ."… | Joshua Sophy - July 08, 2013 Email makes it easier to manage business and personal communications. But what do you do with the paper mail that still comes to your mailbox and clutters up your… |
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 | | Brent Leary - July 05, 2013 In April 2013, Gmail celebrated its 9th birthday. With well over 400 million active users, many of which work in small businesses, it's easy to see how many important interactions… |  | |
Blast From The Past: What Was Hot One Year Ago? | John Follis - July 12, 2012 Regardless of what you're selling, most everyone in business has heard it: "Sorry, I just can't afford it right now." No one likes hearing that. In some cases it… |
Featured Expert Each week we feature a Small Business Trends expert author. Join us as a guest author and maybe it can be you! | | | Annie Pilon is a freelance writer specializing inmarketing, social media, and creative topics. When she's not writing for her various freelance projects or her personal blog Wattlebird, she can be found exploring all that her home state of Michigan has to offer. More |  | | Find Us Online
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