Tuesday, July 1, 2014

Which Colors Should You Use In Your Marketing?

Small Business Trends

Newsletter

July 1, 2014

What's Hot

How to Use the Psychology of Colors When Marketing

Color has been known to have a powerful psychological impact on people's behavior and decisions, and this knowledge has been harnessed all too well by designers and marketers alike. Color can often be the sole reason someone purchases a product, where 93% of buyers focus on visual appearance and almost 85% claim color to be their primary reason for purchase!


What's New

What is Webrooming? Boost Your Retail Sales

Rieva Lesonsky - July 01, 2014

Are you a small retailer in a cold sweat about showrooming? This trend where customers browse in-store but then buy products online, began striking fear into retailers' hearts a few…

webrooming guide

Demanding a Return on Investment From Business Travel

Amanda Stillwagon - July 01, 2014

When It Comes to Online Services, Do You Speak “Freemium”?

Anita Campbell - July 01, 2014

Do You Tell Yourself These Common Entrepreneur Lies?

Barry Moltz - July 01, 2014

Facebook Apologizes for Emotion Manipulation Experiments – Sort Of

Shawn Hessinger - June 30, 2014

What the Smartest Voices Have to Say

Richard Owen, Satmetrix: Net Promoter Score’s Role in the Age of Social Customers

Brent Leary - June 20, 2014

The Net Promoter Score has been used for years to help companies understand the role customer loyalty plays in the financial health of their organizations - assisting them in determining…

Richard Owen, Satmetrix: Net Promoter Score’s Role in the Age of  Social Customers

Blast From The Past: What Was Hot One Year Ago?

The Ugly Truth About Small Business

Clate Mask - July 02, 2013

People who know me know that I love being an entrepreneur. There is absolutely nothing like the thrill of taking something that you created out to market. It's a ton…


Featured Expert

Each week we feature a Small Business Trends Expert. See all the Experts here.

Personal Branding Blog

The Personal Branding Blog is part of the Small Business Trends Publisher Channel, offering branding and career advice from Dan Schawbel and his team of experts. The blog helps professionals build a powerful brand to remain competitive in the job market. … More


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