Tuesday, August 14, 2018

6 Ways Answering Your Own Phone Harms Your Business

Newsletter | August 14, 2018

Small Business Trends Newsletter
6 Ways Answering Your Own Phone Harms Your Business, and What You Should Do Instead

You want to be as hands-on in your businesses as possible, but sometimes delegating certain tasks to other people is the best solution. Answering your own phones, for example, is one of those tasks that's better handled by a receptionist or answering service.

If you're answering your own calls yourself instead of delegating to a receptionist or an answering service, you could actively be harming your business in six very significant ways.

CouchCon by Wistia: The Free Virtual Deep-Dive into Marketing
Aug 14 - Online
Save your seat for CouchCon - a virtual conference on all things video marketing. Wistia's lined up 13 industry leaders who've used video to solve some of their biggest marketing challenges and are eager to share how you can do the same. From creating successful video campaigns to engaging with your audience, each session is designed to help provide marketers like you with advanced techniques to take your video marketing game to the next level. Whether you're watching CouchCon from your living room, the local coffee shop, or the office, it's all completely free. That means you can get access to all sorts of awesome video marketing content without spending a penny or leaving your couch! Join thousands of other marketers and register today.
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WEBINAR August 15, 2PM ET (11AM PT): How Mobile Ate the Web - and 7 Ways Small Businesses Can Capitalize
Aug 15 - Online
Browsing via mobile devices has overtaken and now exceeds desktop computer browsing. Sadly, most marketers and business owners still look at their company web presence using desktop devices - but that's not what most of their visitors are seeing! Visitors are seeing it through mobile devices. In this webinar we'll explore how users find and get to businesses using mobile devices. We'll look at the latest trends, and whether your business needs them or should ignore them, including: AMP (accelerated mobile pages), progressive Web apps vs true mobile apps, mobile templates vs responsive websites, the search engine "knowledge panel" for your business, the mobile-first Google index, leveraging third party reviews and their impact on mobile visitors, and much more. Join us on August 15, 2PM ET (11AM PT) by registering today!
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#BIZAPALOOZACHAT: How to Choose the Right Sales and Marketing Automation Tools
Aug 20 - Online, Twitter
Join Ivana Taylor of DIYMarketers (@DIYMarketers) and Anita Campbell of Small Business Trends (@SmallBizTrends) at 2PM ET on August 20, 2018 for a Twitter chat discussion on choosing the right sales and marketing automation tools for your business. Topics include tips for small business owners when it comes to choosing the right platform, the evolution of these tools and platforms along with their benefits, how to know when you need sales and marketing automation, and more. Join in the discussion on Twitter under the hashtag #BIZAPALOOZACHAT - see you there!
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Discover more events on the Small Business Trends event calendar or Submit your small business event for Free!
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Dogs Naturally provides an insightful example of business evolution. Find out what changes it's made and how it did it in this week's Small Biz Spotlight.

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Motoring Africa Examines Business Opportunities in an Emerging Auto Manufacturing Industry
According to Edward Hightower in Motoring Africa, the sky's the limit for the right sustainable manufacturing ideas in Africa. Read More

Check out more books!
2018 - Loans Edition
Credit scores play a critical role in securing small business finance. An individual's credit score plays a major role in a bank underwriter's decision to approve a small business financing request. Repairing bad credit doesn't happen overnight but you can improve your credit score with the tips found in the Loans Edition of Small Business Trends Magazine. Get your free copy now to check them out!

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