Ford Atlas Concept Evolution: From Sketch to Show-Stopper
When the Ford Atlas concept was unveiled at the Detroit auto show, the automaker rained on GM's new truck parade. Newly released sketches and information give us a look at how the Atlas concept went from idea to show star.
As the concept had to reflect tough lifestyles, designers were inspired by purpose-built machines like bullet trains (right) and locomotives (above) as inspiration for the Atlas concept's design. After several iterations, the final concept combines the smooth, aerodynamic looks of a bullet train with the boxier, industrial, and angled design of a locomotive. To increase fuel efficiency, designers considered complete wheel surfaces, but the design didn't match the concept's bold looks. Instead, the Atlas concept uses Active Wheel Shutters that close at high speeds for efficiency and open at low speeds and while parked to match the truck's aggressive style.
An early sketch shows a "forked" glass roof offering an open air feel without giving up valuable space needed for rooftop cargo capability. The design was later replaced with a more practical purpose-built system. Mounting a toolbox and first aid kit inside the tailgate was suggested, but instead, the finished concept has a cargo cradle (similar to the current F-150's tailgate step) to secure roof level loads such as wood or a kayak. Double roof-mounted cargo lights were considered for cargo illumination, but designers ultimately went with bed lights mounted within the bed walls.
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