Tuesday, November 21, 2017

Zoho Creator’s #GivingTuesday: $10M Worth of Apps for Free to Non-Profits

Newsletter | November 21, 2017

Small Business Trends Newsletter
$10M Worth of Apps: Zoho Creator's #GivingTuesday Gift to Non-profits

Be it a calamity that catches the world unawares, or a chronic issue that's been going on for decades, there's no dearth in the help pouring in from all quarters.

#GivingTuesday celebrates this philanthropic spirit by inviting individuals and organizations to take part in the joy of giving. Since its inception in 2012, #GivingTuesday has gone from strength to strength and is now a massive charity movement in its own right.

This #GivingTuesday, as a token of appreciation for all the great work that you've been doing and will be doing, Zoho Creator is offering $10 million worth of subscriptions free for all non-profits for a year, complete with access to all its apps that are sure to get all your technological needs covered.

TWITTER CHAT: Build Culture, Win Talent: Driving Small Business Success #MetLifeSmallBiz
Nov 29 - Online, Twitter
MetLife will host a #MetLifeSmallBiz Twitter chat conversation among small business owners about how to build and maintain the kind of culture that attracts and keeps top talent. MetLife will be joined by Small Business experts Anita Campbell of Small Business Trends, Rieva Lesonsky of Small Biz Daily and a member of Susan Solovic’s team. These experts will share tips based on their personal experiences building winning business cultures, and expand upon small business insights from the latest Employee Benefit Trends Study and the MetLife & US Chamber of Commerce Small Business Index. Join us 3 p.m. to 4 p.m. ET on Twitter under the hashtag: #MetLifeSmallBiz
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Spotlight: Fattmerchant Offers Subscription-based Payment Processing for Business
Another payment processor in the small business space? Not quite. See what Fattmerchant's flat rate credit card processing offers your small business.

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The Future of Happiness: Keeping Your Balance During Technological Change
In The Future of Happiness author Amy Blankson argues that there is a "middle path" between technological overwhelm and technological obsession. Read More

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2017 - Cyber Security Edition
A cyber criminal doesn't need the most sophisticated technology to breach your company's private data. Most times, it's done through a simple phishing email -- one that looks legit on the surface but is really designed to steal information. The scary part -- 90% of small business employees (including small business owners) couldn't identify a phishing email when it was staring them in the face. In this edition of Small Business Trends magazine, we discuss the best ways to identify a phishing email and what to do when you or someone at your company receives one.

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Tuesday, November 14, 2017

11 Ways To Make The Most of Small Business Saturday

Newsletter | November 14, 2017

Small Business Trends Newsletter
Like a Boss! 11 Tips to Own Small Business Saturday and Beyond

Small Business Saturday is a perfect opportunity to boost holiday sales. Last year, 112 million consumers reported "shopping small" on Small Business Saturday, spending $15.4 billion. But have you considered the day as a way to improve business operations and set the stage for year-long success?

Here are 11 ironclad ideas to make the most of Small Business Saturday and beyond.

MAXIFY Your Business Power Lunch Q&A
Nov 14 - Online
In a showing of service and support for its small business, entrepreneurial and home office customers, Canon U.S.A. is partnering with Shark Tank™ favorites and founders of Wicked Good Cupcakes™ Tracey Noonan and Dani Vilagie. Moderated by New York Times bestseller Carol Roth, the self-made mother-daughter duo will host two Facebook Live events at Canon U.S.A. headquarters on Tuesday, Nov. 14 (12:30 and 3:30 p.m. EST) offering first-hand insights, tips and advice for current and aspiring business owners as they head into Small Business Saturday. Viewers will have an opportunity to ask questions from these leading experts via the live feed.
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DIGIMARCON WORLD 2017 - Digital Marketing Conference
Nov 14 - Online
DIGIMARCON WORLD 2017 Digital Marketing Conference takes place November 14th to 16th, 2017. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DIGIMARCON WORLD 2017’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.
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2017 Women Entrepreneurs Conference
Nov 18 - Detroit, MI
Held during Global Entrepreneurship Week and honoring Women's Entrepreneurship Day, the 2017 Women Entrepreneurs Conference is a full-day business conference that brings together female entrepreneurs, business experts, media, investors, and community and government leaders to support and celebrate women in business. This year's theme is Connect, Cultivate & Celebrate! The event will also feature an interactive panel discussion, the "Female Entrepreneur of the Year" award presentation, and the opportunity to meet and network with inspiring women leaders and entrepreneurs from across the state. Register today!
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Spotlight: Tenavox Aims to Help Small Businesses with Commercial Real Estate
Tenavox, a commercial lease advisory, helps small businesses navigate complexity. Find out how the company operates in this week's Small Biz Spotlight.

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Deliver Better Customer Service Experiences With These 10 Books
These customer service experience books are geared to small business owners looking to differentiate their company through service. Read More

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2017 - Cyber Security Edition
Did you know that half of America's 28 million small businesses have already been hacked? And the cyber criminals are just getting started. The easiest way to get to your sensitive data is through weak passwords. In this Cyber Security edition of Small Business Trends magazine, we share some password best practices that can prevent your company from being the next victim.

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Copyright 2017 Small Business Trends LLC. All rights reserved.
Small Business Trends, LLC. 15275 Collier Blvd #201-367 Naples, Florida 34119 United States (888) 842-1186

Tuesday, November 7, 2017

How The Cloud Can Boost Employee Productivity

Newsletter | November 7, 2017

Small Business Trends Newsletter
How Cloud Computing Can Boost Employee Productivity

Out of all the benefits of working in the cloud, one of the biggest, increased productivity, is also one of the hardest to quantify. A large part of that is because both the time and money saved can be more easily measured while productivity is a trickier metric to pin down.

That said, there are some very real ways that the cloud can boost employee productivity and, if you're mulling over whether to move your small business into the cloud or not, the points listed here might just tip the scale to the "yes migrate" side.

Dreamforce 2017: Blaze Your Trail!
Nov 06 - San Francisco, CA
Discover an entire world of innovation at the Dreamforce event. Four days of transforming your career, innovating, giving back, having a ball, and connecting with your community of fellow Trailblazers — all at the largest software conference in the world. Sound amazing? It is. With 2,700+ sessions to help every role in every industry succeed, the opportunity to get hands-on with the latest product innovations, and 170,000 Trailblazers to learn from, Dreamforce is a must-attend event - register for a free Expo+ pass today!
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Sales World 2017
Nov 08 - Online
Sales World 2017 takes place November 8th to 9th, 2017, Online; Live and On Demand. It is the largest Sales Industry Event in the World and will be attended by over 10,000 Sales Professionals. It’s the one sales event you can’t afford to miss!
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MAXIFY Your Business Power Lunch Q&A
Nov 14 - Online
In a showing of service and support for its small business, entrepreneurial and home office customers, Canon U.S.A. is partnering with Shark Tank™ favorites and founders of Wicked Good Cupcakes™ Tracey Noonan and Dani Vilagie. Moderated by New York Times bestseller Carol Roth, the self-made mother-daughter duo will host two Facebook Live events at Canon U.S.A. headquarters on Tuesday, Nov. 14 (12:30 and 3:30 p.m. EST) offering first-hand insights, tips and advice for current and aspiring business owners as they head into Small Business Saturday. Viewers will have an opportunity to ask questions from these leading experts via the live feed.
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Discover more events on the Small Business Trends event calendar or Submit your small business event for Free!
Spotlight: Bonusly Offers a New Way for Businesses to Reward Employees
Bonusly was born out of frustration. Find out the cause and how the company is solving the problem with its employee rewards software.

Get Inspired by other Spotlights!
Get Known for Your Influence and Gain a Competitive Advantage
Author Mark Schaefer uses KNOWN to offer advice to entrepreneurs on building a personal brand that has influence and is easier to maintain than fame. Read More

Check out more books!
2017 - Cyber Security Edition
By now, you know that your small business faces a real threat of being hacked. Hackers are targeting small businesses more and more because they believe they may be more vulnerable. But even if hackers were able to penetrate your cyber defenses, what damage could they really do to your company? In our latest edition of Small Business Trends magazine, we're helping you determine the risks YOUR business faces and how to react to those risks. Get your free copy now!

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Copyright 2017 Small Business Trends LLC. All rights reserved.
Small Business Trends, LLC. 15275 Collier Blvd #201-367 Naples, Florida 34119 United States (888) 842-1186