2014 Jeep Cherokee First Drive New Testament: Unorthodox Crossover Could Attract New Followers to Off-road Fold Jeep faces a peculiar challenge few other brands encounter: Zealots.
No one cares if a Toyota RAV4 or Ford Escape can cross the Rubicon. In fact, most Ford and Toyota crossover owners wouldn't know the difference between the Rubicon and a Rubik's Cube. Jeeps, however, are judged off-road. Create a vehicle that can't survive Hell's Gate in Moab, Utah, and it's a Jeep In Name Only. JINO is blasphemy in the Church of 4x4 -- just look at the persecution of the Compass. (It deserved some of it.)
This is a tough standard, but the second coming of the Cherokee might sway more than a few true believers who bemoan the Fiat platform under any Jeep as a betrayal of epic proportion and a disservice to the Cherokee name. But, lo and behold, the 2014 Jeep Cherokee will impress even the hardest-core enthusiast with its capabilities. More important, it advances the Jeep cause with an ingenious drive system, a polarizing design, and a well-appointed interior. It looks like no other and behaves like no other, but it is still a Jeep all the way through its Italian platform.
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