2015 Lincoln Navigator First Look: Keeping the Faithful Can Ford's Luxe SUV Gain On Escalade? In 1997, Lincoln put a tuxedo on the Ford Expedition, called it the Navigator, and repopularized the luxury full-size SUV market abandoned by the Jeep Wagoneer in 1991. The brand dominated the market while Cadillac played catch-up, putting less-than-convincing lipstick on the GMT400 Chevy Tahoe.
Others rushed to join this high profit-margin party, but volume-wise, nobody ever threatened the Detroiters. Caddy's 2002 redesign of the GMT800 turned the tables, outselling Lincoln by 62 percent, and subsequent Lincoln redesigns never regained the upper hand. Might the tables turn in 2015, when both are redesigned? | |
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