Beauty savings with crisis, resists luxury, search Unipro

(ANSAmed) - ROME, March 4 - In times of crisis the Italians go to the hairdresser less, every 45 days and two years ago 'was every 33, and waive preferring the beautician beauty treatments' do it yourself 'more' cheap. The cosmetics are bought mainly in health food stores, it relies on the natural and willingly opens the door to the beauty consultant selling beauty products 'door to door' and low cost. Dog Beds Shop

Finally returns to buy cosmetics for correspondence.

Only essential whim: fragrances which together with make-up and hair dye are also beauty products Italians more 'sold worldwide. The latest trends in beauty will be presented by Unipro, the Italian Association of cosmetic companies, at Cosmoprof, the international exhibition of cosmetics made in Italy, at Bologna in 8 to 11 March. '' On average, ranging from Italian hairdresser 5 or 6 times a year, whereas before there were 9 times and the use of hair products in this channel recorded a net decrease of 6% and 4% by beauticians'' anticipates Gian Andrea Positano, director of Centro Studi Unipro, the Italian Association of cosmetic companies. '' Cala consumption of cosmetic products in the midrange. They go well wide herbal and consumers choose products with best value from '/ price. Are changing shopping habits to save money, you choose freely and with less care and therefore we turn to alternative sales channels, such as door-to-door or mail order, by carefully monitoring the quality 'products more' economic . In this period the consumer abandons the purchase of medium level to those in more 'low price but with the highest quality'. Goes where it costs less and prefers the natural, ecological''. Instead always good to keep beauty products of the category 'luxury', such as creams for the face and body of high-end and fragrances. In this type of product does not give up.'' '' The consumption of cosmetics in 2012 and 'next to the 9.6 billion euro, a decrease of 1, 8%'' emphasizes Fabio Rossello, President Unipro. Dog Beds Shop

'' We see instead an increase in exports of seven percentage points to a value of almost 2.9 billion euro which allow you to touch a total production of 9.04 billion euro, an increase of 0.9%.''

The export confirms the goodness' Made in Italy, recognized throughout the world. '' In particular, we are world leaders for makeup. Two out of three women around the world use makeup products in Italy'' emphasizes Positano. '' Well-known in the world even hair dyes made in Italy. These products are technologically complex in which Italy 's leading international for the great attention paid to the security of the supply chain. Finally, the scents are very well made in Italy, also sold with international brands.'' Perfumes made in Italy will 'and' also dedicated the 24th international prize of the Perfume Academy, which will take place 'on March 8 at the Teatro Manzoni Auditorium of Bologna. On this occasion will be awarded for the best fragrance of the year chosen by consumers who voted in 150 perfumeries of the peninsula but also through the internet with over 22,000 votes. A jury elects instead 'the best olfactory creation, the best perfume Made in Italy, the best perfume Italian Brand and the best niche fragrance. Dog Beds Shop

Will also be awarded the best packaging and best communication by a panel of VIP. (ANSA).